Promotional Design // Branding
Design For Print
Here I was asked to produce a poster for one of the Light Night exhibitions "The Rituals Of The Mundane"
With the idea of the exhibition being about something mundane the challenge for this poster was to create something aesthetically pleasing but sill mundane.
I did this by using dried up markers to create my own font and rough line work straying away from the usual sharp and nice aesthetic i'm used to doing in my design and illustration.
As well as this I was limited to staying within existing branding of the Light Night Brand in terms of colour. To stay close to the branding I referenced their use of line-work throughout my design.